Torc Robotics is proud to announce that it has been named a winner in the 2024 Public Relations and Marketing Excellence Awards, presented by the Business Intelligence Group. The 2024 Public Relations and Marketing Excellence Awards identify outstanding agencies, departments and executives who have successfully executed strategies to solve real business challenges. The recognition of Torc’s Public Relations team as Department of the Year highlights the group’s success in educating the public about autonomous trucking through thoughtful social and earned media efforts.
A Year of Milestones in PR
In 2023, the integrated approach of combining media placements and a focused social media strategy generated over 10 million social media impressions—a 264% increase from 2022 —and 30,000 new followers. These efforts, along with a 40% increase in thought leadership pieces and 5% increase in SOV against competitors helped strengthen Torc’s reputation as a thought leader and raise public awareness of autonomous transportation.
Driving Awareness for Autonomous Trucking and Industry Leadership
“We’re incredibly proud to receive this award, which recognizes our PR team’s relentless dedication to advancing Torc’s thought leadership, driving education and raising awareness around autonomous trucking,” said Laura Lawton, Director of External Communications at Torc Robotics. “This accolade celebrates the exceptional accomplishments of our team as we continue to drive Torc’s vision for the future of freight.”
Russ Fordyce, CEO of the Business Intelligence Group, congratulated the winners, stating, “Congratulations to Torc Robotics for their remarkable achievement. This award is a testament to the skill, innovation, and passion that Torc brings to the field. We are proud to celebrate organizations like Torc Robotics that set the benchmark for excellence in public relations and marketing.”
