Torc Takes CES 2025

Torc Takes CES 2025

Torc has begun successful advanced validation of our autonomous trucks without a driver in a multi-lane closed-course environment.

The new year, and Torc's 20th Anniversary, kicked off in Las Vegas

Torc started 2025 – its 20th anniversary year – in a big way, by making a splash at CES in Las Vegas, January 7-10, 2025. As guests of partner Aeva, one of Torc’s newest autonomous trucks took center stage in the booth, sparking conversations and questions from CES attendees and visitors.

Many booth visitors approached with questions from a freight company owner/operator perspective, and spoke with Torc’s own truck drivers, asking about the truck and its technology, as well as product market entry, parameters, and software availability. With the Torc truck on hand to act as the Aeva show-and-tell example, our Torc team happily explained the use of the Aeva sensors in visualizations. A healthy portion of questions came from international attendees looking for solutions to their own supply chain issues, proving autonomous trucking’s market continues to widen.  

Additionally, the Aeva booth hosted a panel, Deploying Autonomous Trucks at Scale, moderated by Richard Bishop, of Bishop Consulting. Torc CEO Peter Vaughn Schmidt joined in the conversation, along with Joanna Buttler, the head of the global autonomous technology group at Daimler Truck, and Soroush Salehian, co-founder and CEO of Aeva. Watch the panel below.

 

 

“Partnerships are the backbone of our work and our company, and so being at CES with Aeva shows the commitment we have to creating an autonomous ecosystem with technology, freight logistics, and more,” said Walter Grigg, Customer & Partnerships Management Director.

“Starting 2025 here sets our pace for the year,” said Andrew Culhane, who celebrated his 17th Torc anniversary while at CES. “We ended 2024 on an upswing and we’re continuing to get out there, showing what 20 years of Torc innovation is doing to drive the future of freight.”

An industry only event, CES hosts presentations of new products and technologies. The first “Consumer Electronics Show” was held in Chicago in 1967, where new technology such as pocket radios and TVs with integrated circuits were displayed.  This year, AI, automotive and smart home technology held center stage. 

Click through the pictures below to get an idea of Torc and Aeva at CES 2025.

 

Sunset, sunset aerial Ft Worth AllianceTexas
Torc Robotics Wins Prestigious PR Daily Social Media & Digital Award

Torc Robotics Wins Prestigious PR Daily Social Media & Digital Award

TORC ROBOTICS WINS PRESTIGIOUS PR DAILY SOCIAL MEDIA & DIGITAL AWARD

Blacksburg, VA — Torc Robotics has been named a winner in PR Daily’s Social Media & Digital Awards in the Team of the Year (In-House) category.

PR Daily’s Social Media & Digital Awards celebrates the organizations, people and teams that know how to earn audience attention online. They are continuing to advance the fields of social media and digital communications, leading to success for their organizations or clients.

Finalists in this year’s program were honored at a special industry event recently at the Yale Club in New York City, where category winners were also revealed. Learn about the event and winning work here.

Torc was chosen from a wide pool of entries to receive recognition as a winner in PR Daily’s Social Media & Digital Awards in the Team of the Year (In-House) category for its social media awareness campaign surrounding their groundbreaking autonomous trucking technology development.

Torc revamped its social media strategy in 2023, aiming to build industry leadership and spread awareness about autonomous trucking. Through innovative and data-driven tactics, including video content and a more strategic, consistent posting cadence, Torc achieved significant growth, with 10M+ impressions and a 264% audience increase. This campaign was designed not only to inform but also to foster a deeper understanding of autonomous trucking by delivering clear, authentic information and showcasing the technology’s potential.

“Congratulations to Torc Robotics,” said Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily. “Your innovative and impactful work in the digital space truly sets you apart. PR Daily is proud to recognize their efforts.”

“Winning this award reflects our dedication to bridging the gap between complex technology and public perception. said Jane Bailey, Vice President of Marketing & Communications at Torc Robotics. “By leveraging our social media platforms as educational tools, we aim to demystify autonomous trucking, build credibility and engage with our growing community,”

Torc Robotics has been recognized for its accomplishment in a special write-up on PR Daily’s internationally read news website.

About Torc Robotics

Torc Robotics, headquartered in Blacksburg, Virginia, is an independent subsidiary of Daimler Truck AG, a global leader and pioneer in trucking. Founded in 2005 at the birth of the self-driving vehicle revolution, Torc has over 18 years of experience in pioneering safety-critical, self-driving applications. Torc offers a complete self-driving vehicle software and integration solution and is currently focusing on commercializing autonomous trucks for long-haul applications in the U.S. Torc operates test facilities in Albuquerque, New Mexico, and engineering offices in Austin, Texas; Stuttgart, Germany; and Montreal, Canada. Torc’s purpose is driving the future of freight with autonomous technology. As the world’s leading autonomous trucking solution, we empower exceptional employees, deliver a focused, hub-to-hub autonomous truck product, and provide our customers with the safest, most reliable, and cost-efficient solution to the market.

About Ragan Communications and PR Daily

Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites—PRDaily.com and Ragan.com—are read by more than 600,000 internal and external communicators monthly.