Growth and Relentless Focus: Setting Up 2025 to Realize Long-Term Success

Growth and Relentless Focus: Setting Up 2025 to Realize Long-Term Success

Torc has begun successful advanced validation of our autonomous trucks without a driver in a multi-lane closed-course environment.
As our team continues to drive the future of freight and push strongly into the productization phase of our development cycle, Torc is building out new teams in both the Dallas/Fort Worth (DFW) area at our new autonomous hub location and Ann Arbor, Michigan, a hotbed of experienced software talent. The need for highly skilled workers in the fields of AI, machine learning, simulation, systems engineering, and data analysis has skyrocketed and Torc’s existing fully remote employee base in Michigan underscores its commitment to fostering a technology workforce capable of supporting revolutionary change in logistics and freight transportation. Additionally, Torc is shifting focus to Dallas/Fort Worth to realize our commercialization strategy timeline as we prepare to go live on our first launch lane between DFW and Laredo. “Torc continues to be in a period of growth and reinvestment, while consistently evolving the business at a rapid pace,” says Andrew Culhane, Chief Commercial Officer. “We’re being deliberate about where we spend our time, energy, and resources as we move from the R&D and advanced engineering phases of our development lifecycle, and into the productization phase.”

2025 location strategy

To create growth in the right areas and to attract the right talent, we need to strategically build our workforce in locations that best support our commercial business needs in the U.S. To that end, we are winding down and transferring operations and facilities from our original testing location in Albuquerque, New Mexico and technology hub in Stuttgart, Germany during the first half of 2025. Torc will be shifting many of its Albuquerque resources to Dallas and starting a hiring push there and in Ann Arbor, hiring over 100 positions in each location over the coming months.

“The Albuquerque and Stuttgart locations were critical for our development phases, as we tested on New Mexico highways and developed specifications for our product in Stuttgart. As we shift focus to testing on our launch lane from DFW to Laredo and developing a world-class team, we need to locate our resources in the areas that align with our future plans and lay the foundation for scaling the business to our customers’ needs,” says Culhane.

MICHIGAN

Interested in joining the Torc team in Michigan now? We ask that all interested applicants first fill out the General Interest Application – Engineering Talent form to pre-screen for roles in specific, needed sectors. If we think you may be a good fit for Torc, we’ll be in contact. We’re offering roles such as:

  • Software Engineers (C++, Python, ROS, Linux, SIL)
  • Embedded Engineers (NVIDIA, Ethernet, CUDA, GPU Optimization)
  • Automotive Software Engineers (AUTOSAR BSW (Base Software), Embedded C, Vector tools.)
  • Machine Learning Engineers (PyTorch, TensorRT and OpenCV)
  • DevOps Engineers (AWS)
  • Engineering Leadership

“We’ve set our sights on Ann Arbor because of its proximity to Detroit automotive and high-tech talent, and it makes good sense for our productization strategy to be in the Ann Arbor area as we grow and reinvest in our business,” says Meghan Juanarena, Director of Talent Acquisition at Torc. “We are also looking forward to tapping further into one of the nation’s top 10 robotics programs at the University of Michigan.”

Attendees interested in automation, artificial intelligence, machine learning, and software development will find roles that align with their skills and ambitions.

As part of the Daimler Truck family, we’re laser-focused on developing self-driving technology specifically for the Freightliner Cascadia, a challenge with unique obstacles and immense potential to boost our supply chains and keep our roads safer. This event is part of Torc’s larger commitment to building a team of talented, innovative individuals who are passionate about bringing the next generation of autonomous solutions to the road.

A Product Release, Not a Demo: Why Torc’s Autonomous Product Release v0.1 Was ‘The Next Step’

A Product Release, Not a Demo: Why Torc’s Autonomous Product Release v0.1 Was ‘The Next Step’

Torc has begun successful advanced validation of our autonomous trucks without a driver in a multi-lane closed-course environment.

As Torc Robotics nears its 20th year of operations in 2025, it has achieved an incredible milestone: a fully self-driving product release validation. More than just a demo, this milestone manifests the hard-won lessons behind Torc’s R&D, advanced engineering, artificial intelligence, machine learning, software best practices, and operational excellence. But if you look past the dramatic images of no human behind the wheel of an 18-wheeler moving at 65mph, it represents a powerful step forward toward an efficient and sustainable freight system that will reshape our supply chain… and you also have a rather standard production stage step.

The autonomous drive without a human driver was a straightforward, product milestone. Additionally important, it marked the critical next step from Torc’s advanced engineering phase to productization on a unified, embedded platform. Not a bolt-on solution, Torc’s integrated Freightliner Cascadia is autonomous-ready, creating more efficient, profitable way to move freight across middle mile routes.

The productization stage of any development process is meant to prove that a product was built correctly, in both reference to customer pain points and needs, and in our case, using automotive and software best practices to create a road-worthy product. Every software you’ve ever used or product you’ve ever bought has likely had some form of product validation stage. In our self-driving truck validation, we need to address the fact that the community needs a safe vehicle for the long-haul journeys wherein a human driver is unavailable. Therefore, our truck must be able to drive on its own. So, our product validation was more than just a demo – it was real time, real speed proof that the software can do what it’s supposed to do, as well as a demonstration of what this technology can do for our customers and our communities.

Amazon originally started as just an online bookstore in the mid-1990s. Jeff Bezos wanted to create “an everything store” but knew that the first step to a full-scale productization needed a controlled, narrow focus. He chose books because they were easily sourced and shippable from specific warehouses, and introduced a simple online storefront. Through this product validation, Amazon was then able to work on logistics, customer service, and online services.

The Torc product management team is quick to point out that this milestone wasn’t a demonstration but simply a stage in a product release lifecycle, marking the next stage of product maturity. “All software needs to have this step to be created,” says Sheila Scanlon, Vice President of Product Management. “You don’t release software until it’s passed all the tests, and while this test was amazing to see, it was a product validation event. This release ties completely back to our product roadmap with a subset of the end features being fully tested and verified, but no software release is ever the ‘final’ release. It’s just like your cell phone: It’s constantly getting upgrades, as will our software.”

Larry Page and Sergey Brin, two PhD students, had the software know-how to create a better and faster search algorithm. They tested on a small controlled, gated data pool at first, Stanford University’s computer network, as their first product validation. After positive feedback and expansion, that search algorithm eventually became Google.

The company’s applied and responsible artificial intelligence (AI) applications, system architecture, production-intent embedded hardware, and directing safety engineering all joined up to get the truck on the road autonomously. From this point until market entry, Torc is working on fully vetted, tested, and traceable software. Our product validation stage is just one chapter in a much longer story.

“This product is never going to be done. This was one step. We’re continuing to build upon the product capabilities and features, with every additional release until our version 1.0 release, which will be available early 2027,” says Scanlon. “It’s a subset of the feature complete. It’s always going to be growing and expanding. New sensors and hardware will be created, and we’ll have better and better capabilities and more and more features, which will allow us to expand our ODD or expand the roads.”

At Torc, we’re targeting initial use cases across the southern United States for our first commercial product launch, scheduled for 2027. Our product validation event has proven that our first leg of freight, in Texas, is a feasible and achievable use case for our technology. As we develop new features and unlock new routes, our self-driving semis will become a powerhouse of safe, efficient, and easy freight.

 

Torc Robotics Recognized as a 2024 Public Relations and Marketing Excellence Awards Winner

Torc Robotics Recognized as a 2024 Public Relations and Marketing Excellence Awards Winner

Torc has begun successful advanced validation of our autonomous trucks without a driver in a multi-lane closed-course environment.

Torc Robotics is proud to announce that it has been named a winner in the 2024 Public Relations and Marketing Excellence Awards, presented by the Business Intelligence Group.  The 2024 Public Relations and Marketing Excellence Awards identify outstanding agencies, departments and executives who have successfully executed strategies to solve real business challenges. The recognition of Torc’s Public Relations team as Department of the Year highlights the group’s success in educating the public about autonomous trucking through thoughtful social and earned media efforts.  

 A Year of Milestones in PR  

In 2023, the integrated approach of combining media placements and a focused social media strategy generated over 10 million social media impressions—a 264% increase from 2022 —and 30,000 new followers. These efforts, along with a 40% increase in thought leadership pieces and 5% increase in SOV against competitors helped strengthen Torc’s reputation as a thought leader and raise public awareness of autonomous transportation.   

Driving Awareness for Autonomous Trucking and Industry Leadership 

“We’re incredibly proud to receive this award, which recognizes our PR team’s relentless dedication to advancing Torc’s thought leadership, driving education and raising awareness around autonomous trucking,” said Laura Lawton, Director of External Communications at Torc Robotics. “This accolade celebrates the exceptional accomplishments of our team as we continue to drive Torc’s vision for the future of freight.” 

Russ Fordyce, CEO of the Business Intelligence Group, congratulated the winners, stating, “Congratulations to Torc Robotics for their remarkable achievement. This award is a testament to the skill, innovation, and passion that Torc brings to the field. We are proud to celebrate organizations like Torc Robotics that set the benchmark for excellence in public relations and marketing.” 

 

Daimler Truck subsidiary Torc Robotics achieves Driver-Out Validation Milestone  

Daimler Truck subsidiary Torc Robotics achieves Driver-Out Validation Milestone  

Torc has begun successful advanced validation of our autonomous trucks without a driver in a multi-lane closed-course environment.
  • Autonomous driving company, Torc Robotics, backed by Daimler Truck achieves driver-out capability on closed course in Texas as it works toward a 2027 commercial launch. 
  • Conducted at full operating speed of up to 65 mph, the product acceptance test underscores Torc’s progress.  
  • Joanna Buttler, Head of Autonomous Technology Group at Daimler Truck, says: “The autonomous-ready Freightliner Cascadia with redundant safety features is an industry-first and lays the foundation for autonomous driving. Congratulations to Torc for successfully achieving driver-out capability on a closed course. This demonstrates the progress and integrated development between Daimler Truck and Torc as we focus on achieving driver out on public roads as the next milestone to make autonomous trucking at scale a reality.” 

Leinfelden-Echterdingen, Germany / Portland, Oregon, USA / Blacksburg, Virginia, USA – Torc Robotics, an independent subsidiary of Daimler Truck and a pioneer in self-driving vehicle technology, recently announced that it has successfully completed advanced validation of their driverless trucks in a multi-lane closed course environment in Texas earlier this year.  

Conducted at full operating speed of up to 65 mph, the product acceptance test underscores Torc’s progress in autonomous driving capabilities and prepares the company to be able to scale and commercialize safe, robust autonomous trucking solutions by 2027. Unlike a demo, this milestone highlights Torc’s entry into scalable product release, with their applied artificial intelligence technology, system architecture, production-intent embedded hardware, and safety engineering converging to shape a product that prioritizes true software best practices and safer roadways for all. 

This product validation milestone exemplifies Torc’s commitment to rigorous safety and maturity standards, marking a critical step from advanced engineering and development to full productization on a unified, embedded platform.  

Joanna Buttler, Head of Autonomous Technology Group at Daimler Truck, says: “The autonomous-ready Freightliner Cascadia with redundant safety features is an industry-first and lays the foundation for autonomous driving. Congratulations to Torc for successfully achieving driver-out capability on a closed course. This demonstrates the progress and integrated development between Daimler Truck and Torc as we focus on achieving driver out on public roads as the next milestone to make autonomous trucking at scale a reality.” 

“This is a key moment in our mission to build a profitable, scalable business as the world’s leading autonomous solution,” commented CEO Peter Vaughan Schmidt. “We observed impressive reliability in our repeated driverless runs, which leveraged Torc’s unparalleled embedded and integrated platform on Daimler Truck’s Freightliner Cascadia. We look forward to unlocking the full value of autonomous driving software for customers who prioritize safety, operations costs, ease of use and reliability.” 

Achieving the ability to run a truck without a safety driver in the cab is a significant milestone in the commercialization of autonomous driving. So far, Daimler Truck and Torc have tested and developed autonomous driving with a safety driver and an operator on board. Their task is to constantly monitor the truck during all operations and be ready to take over from the autonomous driver at any time. Daimler Truck and Torc have proven that Torc’s autonomous driving software can safely navigate on highways, surface streets, ramps and turns at controlled intersections.