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BLACKSBURG, Va. – June 4, 2024 – Torc Robotics is thrilled to announce it’s been recognized as a finalist in the Brand Awareness and Grand Prize category of Team of the Year byPR Daily’s2024 Social Media & Digital Awardsfor its brand communications efforts and achievements on social media in 2023. PR Daily’s Social Media & Digital Awards celebrates and recognizes the best digital communications and social media campaigns, content, projects and teams from the past year.
“Congratulations to Torc Robotics,” said Brendan Gannon, Senior Marketing Manager for Ragan’s, and PR Daily’s Awards programs. “The recognition is a testament to the hard work and innovation that you have poured into this work on behalf of your organization.”
Torc Robotics will be honored with the other finalists during the PR Daily Social Media & Digital Awards Luncheon, which will take place Aug. 1 at the Yale Club in New York City. This event will be an inspiring industry celebration, honoring the best digital and social media work, providing opportunities for attendees to engage with industry leaders, make new connections and gain insights from the best of the best.
“Torc is steadfast in its commitment to the transformative potential of autonomous trucking.” said Laura Lawton, Torc Director of External Communications. “Through our strategic use of social media on a global scale, we’ve engaged with audiences to educate and foster a growing sense of excitement to drive the future of freight.”
About Torc Robotics
Torc Robotics, headquartered in Blacksburg, Virginia, is an independent subsidiary of Daimler Truck AG, a global leader and pioneer in trucking. Founded in 2005 at the birth of the self-driving vehicle revolution, Torc has over 18 years of experience in pioneering safety-critical, self-driving applications. Torc offers a complete self-driving vehicle software and integration solution and is currently focusing on commercializing autonomous trucks for long-haul applications in the U.S. Torc operates test facilities in Albuquerque, New Mexico, and engineering offices in Austin, Texas; Stuttgart, Germany; and Montreal, Canada. Torc’s purpose is driving the future of freight with autonomous technology. As the world’s leading autonomous trucking solution, we empower exceptional employees, deliver a focused, hub-to-hub autonomous truck product, and provide our customers with the safest, most reliable, and cost-efficient solution to the market.
About Ragan Communications and PR Daily
Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators and business executives via its conferences, webinars, training, awards, subscriptions and its membership divisions. Its daily news sites—PRDaily.com and Ragan.com—are read by more than 600,000 internal and external communicators monthly.
In Part I of this series, we defined and discussed the SAE Levels of Autonomy from Level 0 to Level 2. In this article, we will cover the remaining Levels of Autonomy, as well as which Level of Autonomy Torc is pursuing and why.
Rounding Out the Levels of Autonomy
Autonomous Driving Systems at Level 3 Autonomy: Conditionally Automated Driving
The SAE refers to Level 3 Autonomy as ‘conditional automation.’ It is a mode in which all aspects of driving are handled for you, but the driver must be present at all times in case an intervention request is made. A Level 3 ready autonomous vehicle is capable of driving itself in particular conditions, during which it will take control of all safety-critical systems. In proper circumstances, the ADS (Automated Driving System) completes the entire dynamic driving task and then disengages quickly upon the driver’s command. The driver is no longer obliged to constantly monitor the system or perform non-driving-related tasks while operating the vehicle. If the system prompts the driver, the driver must answer within a certain amount of time to avoid the system from disabling itself.
Autonomous Driving Systems at Level 4 Autonomy: Highly Automated Driving
Vehicles with Level 4 Autonomy are capable of driving fully autonomously in proper settings without the assistance or intervention of a human driver. If a driver takes control of the vehicle, the ADS will disengage if necessary. In some cases, the vehicle does not prompt the driver or user to take over because it is competent of handling the problem on its own. The development of commercial vehicles that can drive themselves on highways or in geofenced urban areas is likely to be realized by the end of the decade, thanks to advancements in sensor technology, high-definition mapping, more timely data, vehicle-to-vehicle connections, and off-site call centers (for dealing with uncommon risks).
Autonomous Driving Systems at Level 5 Autonomy: Fully Automated Driving
Vehicles capable of Level 5 Autonomy will be able to drive on any road that has been mapped and can be navigated by a human driver. It is sufficient for the user to specify a destination, and the vehicle will subsequently transport any occupants to their location. The system must be capable of managing all scenarios on its own and executing the entire dynamic driving task. Currently, this level of autonomy is not technologically possible. We don’t anticipate it being possible for many, many decades. Some entrepreneurs predict the imminent development of a Level 5-capable vehicle, while more cautious industry experts are beginning to suspect that such a sophisticated system would either never be possible or would prove too costly for commercial development.
Which Level of Autonomy is Torc Working Towards?
Torc is pursuing the development of Level 4 Autonomy and autonomous driving systems for use in commercially available freight trucks. We believe Level 4 Autonomy is the safest level of autonomy for heavy-duty trucks and that it will give significant benefits in a range of areas. Level 4 trucks will contribute to safer roads and allow for more environmentally friendly transportation options. They will also increase traffic safety by employing redundant systems and various sensors capable of achieving high performance constantly, assisting in the prevention of the great majority of crashes that occur now because of human error. They may also result in enhanced efficiency and production due to increased vehicle utilization — essentially around the clock.
They will help both fleet clients and the entire economy because the competitiveness of any business is directly related to the effectiveness of its logistics and supply chain network. As Torc CSO Andrew Culhane stated, “I strongly believe that autonomous trucks will support economic growth throughout the nation by moving goods more efficiently and diminishing the impact of the U.S. truck driver shortage. However, it is critically important that autonomous vehicle (AV) companies approach a deep understanding and collaboration with the freight industry.”
Learn More
Read Torc’s Vehicle Safety Self-Assessment (VSSA) Report to learn more about autonomous driving systems and Torc’s self-driving trucks. It gives an overview of our safety culture, our technology, and describes how we are collaborating with industry experts to assure the safe development and commercialization of our autonomous driving systems for autonomous freight trucks.
Innovation. Resistance. Transformation. Collaboration. These ideas paved the way for a panel discussion at imaginAviation 2024, featuring guest John Marinaro, Torc’s Vice President of Fleet Operations, along with host Dr. John A. Cavolowsky, NASA’s Director, Transformative Aeronautics Concepts Program (TACP), and guest Sheilla Torres-Nieves, Associate Professor, Fluid Dynamics and Turbulence at the University of Puerto Rico Mayaguez.
Among the more notable topics were resistance to innovation, transformational innovation, and inspiration for innovation.
Resistance to Innovation
When asked to provide examples of how to overcome an unwillingness to adopt innovation or accept change, Marinaro recounted a statement from the Columbia Accident Investigation board that “NASA Safety wasn’t as credible or competent as it should be.” He then explained: “I spent the rest of my career engineering that out of ever being said in an accident investigation again.” As he led innovation of a safety training program, he encountered resistance from some of the senior SMEs that training could be delivered online using revolutionary lecture-capture technology. However, thanks to beta testing, the program had 250 graduates on day one of the safety training’s deployment and proved a successful innovation.
At Torc, one of the primary challenges is resistance to the idea of self-driving vehicles replacing truck drivers. However, a shortage of drivers at the tune of 60,000, Marinaro explained, is disrupting the supply chain and resulting economics. Torc is looking to fill that gap. Marinaro indicated that Torc’s goal is to create safer conditions through technology that produces real-time reactions through awareness of a 360-degree environment, coupled with the reality that the truck doesn’t “get tired.” He concludes, “At the end day, we’re not going to replace the drivers. We’re just gonna augment them and make it safer.”
Transformational Innovation
When Dr. Cavolowsky posed the question of how we apply transformational innovation, how we get there and what kind of innovation we need to bring, Assistant Professor Torres-Nieves answered, “When we hear transformational, we think about changing the way we live drastically…changing culturally…changing from the fundamentals.” Torres-Nieves mentioned the “Change the World” talent competition offered at her university that she and a peer had engaged. In it, the competition gave both training and funding on how to push the idea out, get support, and advertise it to introduce transformational innovation into industry.
Marinaro offered a story regarding the integration of the Cirrus aircraft parachute system into aircraft which has proven to be a successful transformation in flight safety and resulted from an accident where it was clear the life-saving system was needed for pilots.
Inspiration for Innovation
Cavolowsky asked: “Our world is filled with so many issues and problems. How does one go about finding purpose or fulfillment in solving them?” Torres-Nieves’ suggested, “Do what you love.” She recommended aligning purpose with what you do – not that it’s not frustrating or challenging, but that you persist in spite of the challenges. Meanwhile, Marinaro agreed and expressed that one should continue to learn, to press forward. He said, “80% on time is better than 100% late.” To remedy this, he posed that individuals strategize realistic goals and pursue them to the finish, not necessarily to perfection.
Blacksburg, VA — March 21, 2024 — Torc Robotics announced today that it was named a winner in the Artificial Intelligence Excellence Awards program by The Business Intelligence Group.
As the world’s leading autonomous trucking solution, Torc delivers a focused, hub-to-hub autonomous truck product while providing customers with the safest, most reliable and cost-efficient solution on the market. Through its proprietary machine learning and AI technologies, Torc automates on-the-road data processing, enabling its software in a self-driving-18-wheeler-to take in data from its sensor suite and automatically classify it, helping the system define signs or objects made for human vision. In collaboration with carriers like C.R. England and Schneider on autonomous trucking pilots, and leveraging partnerships with Foretellix, Uber Freight, Aeva and others, Torc is driving its technology toward scalable commercialization in 2027.
“Artificial intelligence has allowed us to produce technology that was previously unimaginable on the road, and it’s an honor to be recognized for our efforts,” said Peter Vaughan Schmidt, CEO of Torc Robotics. “In order to reach our goal of commercialization of autonomous trucks by 2027, they must be safe, economically viable and produced and maintained at scale. With the help of AI, I’m proud to share that at Torc we’re working on all three.”
“We are truly honored to recognize Torc Robotics with this prestigious award,” stated Maria Jimenez, Chief Nominations Officer for the Business Intelligence Group. “The unwavering commitment of their team to excellence and their innovative AI applications have catapulted them to this remarkable achievement. Congratulations to the entire organization!”
About Torc Robotics
Torc Robotics, headquartered in Blacksburg, Virginia, is an independent subsidiary of Daimler Truck AG, a global leader and pioneer in trucking. Founded in 2005 at the birth of the self-driving vehicle revolution, Torc has over 18 years of experience in pioneering safety-critical, self-driving applications. Torc offers a complete self-driving vehicle software and integration solution and is currently focusing on commercializing autonomous trucks for long-haul applications in the U.S. Torc operates test facilities in Albuquerque, New Mexico, and engineering offices in Austin, Texas; Stuttgart, Germany; and Montreal, Canada. Torc’s purpose is driving the future of freight with autonomous technology. As the world’s leading autonomous trucking solution, we empower exceptional employees, deliver a focused, hub-to-hub autonomous truck product, and provide our customers with the safest, most reliable, and cost-efficient solution to the market.
AboutBusiness Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.